TYSONS CORNER, Va. --
While the District proper might have stolen the spotlight when it came to Fashion’s Night Out with a blowout block party
in Georgetown and a jazzy celebration
at Neiman Marcus of Mazza Gallerie
, last week it was Tysons Galleria
’s turn to stylishly shine with its signature annual ‘All Access’ fashion and trend event.
A three-day affair designed to allow shoppers to engage with the best of the Fall/Winter 2011/2012 season collections at various stores inside the posh Northern Virginia mall, this year’s festivities began with an engaging panel on Thursday evening featuring Washington Post Fashion Washington
Editor-in-Chief Jennifer Barger
, Ogilvy Senior Veep Rohit Bhargava
, The Luxury Marketing Council founder Gregory Furman
, and Gilt Groupe ‘Jetsetter’ Colin Kroll
, that discussed today’s luxury business in the context of technology, innovation, and the global consumer.
But the definitive kickoff to this year’s All Access event was Friday evening’s red-carpeted runway presentation hosted by Saks Fifth Avenue
benefiting the Make-A-Wish Foundation
. Hosted by over a dozen of the city’s most stylish trendsetters, the 30-min show was curated by the store’s own Dress Collections Buyer, Kelcye Ball
, and packed all three floors of Tysons Galleria with curious spectators.
The shopping fun then carried-over into Saturday, with a day-long schedule full of in-store events throughout the mall, such as trunk shows, designer and celebrity appearances, branded lounges, and couture experiences (including a return of the always popular ArtJamz Stylista Zone
and Capitol File Lounge
After Friday’s runway show, guests were treated to a catered champagne after party on the third floor of Saks.
A fabulous fashion frenzy to be sure!