Ella-Rue Enchants Georgetown's Frugal Fashionistas!

GEORGETOWN -- Like her sisters and brothers the world over, any respectable fashionista can be found glued to his/her computer at noon sharp. At this time, online designer overstock giant Gilt Groupe launches a new flash sale each day, where budding stylesetters can snap up high-end pieces from the likes of Oscar de la Renta, Alexander McQueen, and Vera Wang at bargain basement prices.

But what if you're looking for a more personal shopping experience; one in which you can try before you buy without having to worry about return shipping charges? Or what if you're guilty of overindulging during your last trip to Neiman Marcus and now find yourself with a packed closet full of items that you'll never have time to wear?

Not to worry Washingtonians. Ella-Rue to the rescue! The latest addition to Georgetown's trendy shopping district, this beautiful new boutique specializes in stocking timeless high-end clothing and accessories, from top shelf luxury designers.

For buyers, that means they now have a new resource to which to turn when looking for a new set of Jimmy Choo sling back heels, an Hermes suit or a new pair of Citizens of Humanity jeans.

And for sellers, Ella-Rue offers a discreet consignment service through which they can quickly clean out their closets to make way for next season's splurges.

Indeed, while some of the store's offerings have been lightly worn by their original owners (an easy thing to overlook when saving up to 90% off of original prices), much is brand new designer overstock inventory, with tags still attached in full retail packaging.

Tuesday night's opening party was a festive occasion with friends and family flowing through the roomy P Street location all throughout the afternoon and evening.

Owner Krista Johnson gracefully presided over her latest brainchild, greeting guests, pouring glasses of wine, and delivering helpful fashion tips based on her years of industry experience.

And while the two adopted pups that inspired the store's name decided to stay home yesterday, most of D.C. eagerly braved the frigid weather to scope out some of the hot deals being offered.

Saving money never looked so good!