GEORGETOWN -- Brooks Brothers
of Georgetown was flooded by a wave of pink ribbons on Thursday evening, as the All-American clothier opened its doors for a special in-store shopping fundraiser benefiting The Pink Agenda
and the Breast Cancer Research Foundation
With a generous 25% of the night’s sales being equally donated (50/50) to both charities, dapper D.C. shoppers turned out in droves to stock-up on holiday presents for friends, loved ones, and, naturally, themselves.
All the while, guests were treated to a variety of passed bites and a series of festively-decorated bars scattered about the cavernous three-story retail space. A specialty cocktail had even been created for the occasion, which paired fresh fruit with a well-balanced splash or two of rum.
Members of The Pink Agenda leadership team mingled with shoppers throughout the event, with almost everyone sporting a signature ‘pink ribbon’, thereby promoting breast cancer awareness, in a colorful show of support.
Author Jeffrey Banks.
In a well-timed display of preppy philanthropy, Brooks Brothers had even arranged for a special book signing event to be held simultaneously in order to further entice customers (and thus contributors) to pop-in. Author and Coty Award-winning designer Jeffrey Banks
was on-site throughout the evening to talk with customers and pose for pictures.
In 2011, there were more than 2.6 million breast cancer survivors in the United States. Over 10% of all American women will develop the disease over the course of her lifetime.
Good times, for sure. But even more importantly, a good cause.