Rag & Bone co-owners Marcus Wainwright and David Neville flanks guests at last night's launch party.
In a decidedly fashionable tour de force, Rag & Bone
co-owners and co-creative directors Marcus Wainwright
and David Neville
decisively planted their growing fashion label’s flag in the District on Tuesday evening, with a see-and-be-seen, guest list-only launch party.
Held inside the New York-based denim and clothing brand’s recently opened
Georgetown store (in the same location as the former MAC Cosmetics location), the at-capacity bash drew hundreds of the Brit transplants’ most ardent sartorial fans, including representatives from virtually every local newspaper, magazine, television, radio, and online media outlet.
While the modern, two-story store itself has been open since May (Rag & Bone’s first U.S. store outside of New York), yesterday’s stylish soiree represented its official D.C. debut. And true to form, fashion was front and center.
Indeed, sprinkled amidst the shelves piled high with dark denim and the racks full of designer shirts, dresses, jackets, and shoes, were framed photographs of various Washington movers-and-shakers clad, of course, in various forms of Rag & Bone clothing and accessories.
A part of the brand’s self-described “DIY Project,” the photographs were designed to showcase to shoppers how their peers interpreted Rag & Bone’s Fall/Winter 2011 collection through the personal way in which each designer piece was worn.
The backgrounds of the brand’s ambassadors are as diverse as the color and texture palettes of the clothes themselves. Everyone from local style icons like Aureta Thomollari
and Brooke Kao
to DC United
Head Coach Ben Olsen
to Washington Ballet
Creative Director Septime Webber
to 8112 Studios
director Nick Cambata
to restaurateur Nancy Koide
) to Washington Life
Executive Editor Michael Clements
were asked to participate, among others.
Philanthropists and supporters of the flourishing Washington arts scene Amanda Polk
, Philippa Hughes
, Rachel Cothran
, and Kristin Guiter
too. Even the evening’s soundtrack came courtesy of another ‘DIY’ ambassador: DJ Adrian Loving
Rag & Bone’s Georgetown store is most definitely open for business. They’ve got the pictures to prove it!