In shooting our very first fashion photography spread, we set out with two simple goals.
First, we wanted to do something unique and fun. There will be plenty of time for us to photograph beautiful models in gorgeous outfits moving forward. For our debut pictorial though, we sought to do something bold and make a statement!
Second, we wanted to draw attention to some of Washington's top non-profits through our photographs. Fundraising events play an important role in both the city's social and fashion circles and we were interested in playing with such a juxtaposition in our editorial.
We think we succeeded on both accounts and invite you to relive a magical night with us in the pages ahead, as we celebrate Halloween 2010 inside the playful walls of the W Washington D.C.!